LC is a brazilian private company, operating since 2003 in the dermocosmetic skin market. The main motivation is to offer innovative and efficient products, developed with the latest in skin nutrition, but at the same time affordable in terms of cost effectiveness. Primoderme is one of their own brands.
And my objective in this project was to present the products in the best way possible while keeping the simplicity in Art Direction which is one of the brand's visual identity key styles to pass on the feeling of cleanliness and lightness. The material was later used in social media and offline materials.